In the late Seventies and early Eighties, stock car racing and the Winston Cup series was still one of the great American sports that, really, just about anyone could participate in. As long as you had the intestinal fortitude to run a car, a team, a marketing plan, a shop, a driver and keep it all held together between weekends at the track, the world was your sponsored and numbered oyster.
And so it was with Roger Hamby: a driver/owner from Ferguson, NC who ran the #17 Chevy in those last golden years of grass roots stock car racing. Now, as a wheel man, owner and one-armed marketing force, Hamby had to promote himself. And, back then, one could make a name for one’s self by doing nothing more than thinking like a fan. Roger and his main sponsor, Kings Inn of Daytona Beach, FL, seemed to share a promotional genius brain in those years and we can only imagine the booze-soaked “marketing meetings” that produced photos like this.
At some point – maybe Daytona Bike Week? – Hamby’s Kings Inn team Chevy window van found itself as the backdrop for a rollerskated, swimsuit-clad, headbanded, choppered promotional photoshoot for…something. That bike on the right looks like one of Bones Noteboom’s custom creations of the era, but we have no idea what cosmic circumstances brought these elements together to create what we’d consider one of the more epic images of the NASCAR’s Golden Era. Ideas?