Suffer from motion sickness? Citroën may have the answer

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SEETROËN. Citroën’s answer to motion sickness that affects ‘over 30 million people in Europe’ is a pair of glasses they’ve called—SEETROËN…

…actually I can’t fault it. That’s good stuff.

Launched as a solution to kinetosis and aimed at both adults and children over 10, the glasses contain an inner tube within the frame, in which is a brightly coloured liquid that effectively acts as a peripheral horizon line.

Stick them on, stare at an immobile object like a book or your phone, and the act of doing so re-syncs your system, countering the effects of motion sickness in the process, all within a matter of 10 to 12 minutes.

Does it work? Well, one particularly choppy Maid of the Mist tour and Adam Sandler’s movie career aside, motion sickness rarely affects this particular writer, so I’m probably not the go-to here.

However, tests conducted by SEETROËN developers Boarding Ring states an effectiveness of 95 per cent among users. Another added bonus is that the glasses don’t have any lenses either, meaning you won’t need to knacker your eyesight to avoid throwing up in the cupholder.

Now, let’s not sell Citroën or Boarding Ring short, the glasses are a clever idea, although there is one elephant in the room we haven’t addressed yet. That would be the styling, which was penned by Paris-based design studio 5:5, presumably whilst playing chicken with a bottle of Jägermeister.

Still, as McLaren has not so subtly drilled into us since the late 1980s, style rarely usurps substance, so we won’t dwell on it.

Interested parties can head to Citroën Lifestyle Boutique where a pair can be ordered and dispatched from the UK for €99 ($150 CAD).

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