In this contest, everybody’s a winner.
Going green has always been the initiative of GM. This year, however, the company takes it green initiative a bit further with the “Project Greenway” design competition. The contestants? No other than the company’s artists from its Design Center.
The things repurposed in the competition are waste materials from models that the Design Center used. Unwanted and discarded items were collected at General Motors’ Global Technical Center campus, where the Design Center is located. These include leather, wood, high-density foam, metal, frames, plumbing parts, mesh, caster, chain, supplier samples and more, which were given to the contestants in a first-come, first-grab basis.